The trend for health and wellness has never been stronger. Once upon a time, hydration was enough. The changing lifestyles and growing health awareness among consumers are some of the factors fuelling the market for functional food ingredients.
With growth and development of the health & wellness trend, health-driven consumers are searching for healthy, safe and enjoyable beverages that have not only excellent hydration qualities but also aid their physical and cognitive well-being. In this light, the industry of functional beverages is seeing increasing demand. Functional food ingredients have the capability to add a benefit to the product. Functional drinks are exciting!